looop

Summary ↴
A Platform for Circular Economy Education Looop is an interactive digital platform designed to teach young people about circular economy concepts through engaging content, gamification, and real-world action. It combines education with fun, using quizzes, challenges, and a community-driven approach to foster collaboration and real-world impact.
Year completed
2024
Project type
Identity Design, Web design, Packaging design, Circular Design
Client
Credits
Professor: Ian McArthur.
Agency

Problem

The world is facing a crisis of unsustainable resource consumption and waste.However, young people are often left out of sustainability conversations.

Opportunity

Provides an engaging platform to educate and empower children and teenagers (ages 7-18) to adopt circular economy principles, giving them the tools to lead sustainable change.

A Platform for Circular Economy Education

Looop is an interactive digital platform designed to teach young people about circular economy concepts through engaging content, gamification, and real-world action.It combines education with fun, using quizzes, challenges, and a community-driven approach to foster collaboration and real-world impact.

Target Audience

Primary: Children and teenagers (ages 7-18)

Secondary: Parents, educators, and environmental organisations

Tertiary: Governments, Official authorities.

Stakeholders

Schools and Educators: Integrating Looop into school curriculums.

Environmental Organizations & NGOs: Partnering to promote sustainability education.Government

Bodies & Policymakers: Supporting youth engagement in sustainability initiatives.

Parents & Guardians: Encouraging family participation in sustainability practices.

Naming Concept

The name "Looop" is deeply rooted in the principles of the circular economy, which emphasizes creating a closed-loop system where resources are continuously reused, recycled, and regenerated rather than disposed of after a single use. The extra "o" in "Looop" symbolizes the infinite loop or cycle of sustainability, where products, materials, and energy flow through multiple life cycles without generating waste. This aligns with the key ideas of the circular economy: reducing waste, reusing resources, and regenerating natural systems.

The concept behind "Looop" reflects a commitment to teaching and promoting these circular principles, especially to younger generations. It embodies the idea that sustainability is not linear but cyclical—everything can be part of a continuous loop if managed properly. By engaging children and teenagers in learning about circular economy practices such as recycling, renewable energy, and resource efficiency, "Looop" aims to inspire them to think about their role in creating a sustainable future.

In summary, "Looop" represents the closed-loop nature of the circular economy, where resources are kept in use for as long as possible, waste is minimized, and natural systems are regenerated—creating a sustainable cycle that benefits both the environment and society.

Kid-friendly typeface
Alternate glyphs for formal purposes
Multilingual support
The shapes are inspired by the kids building blocks
Localisation, the colors of the continents are inspired by the Olympic identity
Looopoly board game, inspired by the Monopoly board game
Packaging, dices, tokens and cards are generated using AI
No items found.
No items found.
Next Project