Sydney
Vietnamese Fengshui emphasizes the auspiciousness of “leaning against mountains and facing water” to bring good luck. Ancient architecture was built with this belief in mind. Oceanami incorporates this traditional spiritual practice into their modern hospitality approach, creating a harmonious and wholesome experience for guests.
The logotype of OCEANAMI features a custom-designed typeface inspired by the symbolic form of Yin Yang. This unique typography not only reflects the balance and harmony that Feng Shui embodies but also adds a touch of cultural authenticity to the brand's visual identity. The custom typeface ensures that the brand's message is conveyed with elegance and distinction.
The color scheme of OCEANAMI is characterized by the majestic combination of purple and yellow gold. These colors are carefully chosen to evoke feelings of luxury, serenity, and spiritual connection. Purple symbolizes wisdom and creativity, while yellow gold represents prosperity and enlightenment, aligning perfectly with the resort's focus on harmony and wellness.
The pattern used in OCEANAMI's branding cleverly incorporates the form of the letter "O" to mimic the gentle flow of sea waves. This design element not only pays homage to the resort's oceanfront location but also visually represents the cyclical and soothing nature of the sea. The pattern adds a dynamic yet calming touch to the brand's visual identity.
To maintain consistency across all branding elements, the icons are designed in harmony with the custom typeface. This ensures that every visual component of OCEANAMI's identity reflects the same balance and harmony that the resort embodies. The icons are crafted to be both modern and timeless, echoing the blend of traditional and contemporary values that define the resort's unique character.
