The Oxford University Clinical Research Unit (OUCRU) is a large-scale clinical and public health research unit with site offices in Viet Nam, Indonesia, and Nepal. It is a Part of the Centre for Tropical Medicine and Global Health at the University of Oxford (UK), OUCRU was first established in Ho Chi Minh City in 1991, hosted by the Hospital for Tropical Diseases (HTD), Viet Nam (via oucru.org). In 2023, a decision was made to initiate a comprehensive brand refresh. The primary goal was to develop a cohesive and contemporary collection of design assets, encompassing logos for 22 business units, a fresh color scheme, a new set of icons, patterns, social media visuals, brand guidelines, and office templates. The project's criteria dictated that the new elements should possess a modern and simplistic aesthetic, while also maintaining harmony with the existing design elements and materials.
