Mamson

Summary ↴
Mamson, inspired by the Vietnamese term "mâm son" or “imperial red plateau”, offers an authentic Vietnamese dining experience in Paris. The brand celebrates Vietnamese culture through its culinary offerings. The visual language showcases Mamson's commitment to cultural heritage and customer appreciation.
Year completed
2023
Project type
Identity Design, Packaging Design, Print Design
Client
Mamson Caphe & Restaurant
Credits
Agency

Mamson, inspired by the Vietnamese term "mâm son," which translates to "imperial red plateau," embodies the essence of Vietnamese prosperity and family gatherings. Situated in the heart of Paris, Mamson offers an authentic Vietnamese gastronomic experience, celebrating the rich cultural heritage of Vietnam through its culinary offerings.

Menu and Leaflets: These will be crafted with a focus on showcasing the authentic Vietnamese dishes offered by Mamson. The design will incorporate traditional Vietnamese motifs and colours to evoke a sense of cultural authenticity.

Business Cards: Designed to reflect the elegance and sophistication of Mamson, these cards will feature a clean layout with the brand's logo prominently displayed. The use of high-quality materials will ensure they feel luxurious to the touch.

Tet Package: This special package is designed to celebrate the Vietnamese New Year (Tet) with flair. It includes:

  • Tet Icons Stickers: Featuring iconic symbols like the apricot blossom, lucky cat, rice cake, and the Vietnamese Earth God, these stickers are simple yet meaningful. They add a touch of cultural significance to any item they adorn.
  • Thank You Notes: Placed inside the red envelopes, these notes express gratitude to Mamson's customers with elegance and sincerity.
  • Red Envelopes: Embossed and gold foiled, these envelopes are a traditional Vietnamese gesture of goodwill and prosperity. They add a luxurious touch to the overall design.
  • Paper Bags: Designed with the same cultural motifs as the rest of the package, these bags will carry the Mamson brand with style and sophistication.
Stickers and business cards
Red envelopes
Thank you notes
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No items found.