Muadee

Summary ↴

Muadee is a Buy Now Pay Later app & service developed by HDBank. Vietnam is famous for its culture of trading in the form of markets. The chanting of the street vendors are very welcoming and friendly. Muadee basically means “to come buy”. Inspired by the market culture of Vietnam but Muadee still shows the values of a young and modern brand through naming, colors, images and brand message.

Year completed

2022

Project type

Identity Design, Product Naming,

Client

HDBank

Credits

Agency

Brand Story & Concept

Vietnam is known for its trading culture through markets. The calls and greetings of vendors in the markets or the cries of street hawkers sound very inviting and friendly. Drawing inspiration from Vietnam's market culture, Muadee still expresses the values of a youthful and modern brand through its name, colors, images, and communication messages.

"Mua đi" - A friendly invitation to buy
Muadee - Muadee means "Mua đi" (Buy it), with the word "đi" stylised as "dee" to make it more youthful and modern

Core values that Muadee wants to express:
Friendly & Inviting, Youthful & Modern